Good design
is invisible.

I design minimal experiences your users will love.

I don't have a university degree, but I have a passion for designing great products that makes people's lives easier. The products I've designed are used by millions of people across the globe.

My design principles

Rachel How

Great design solves a real problem.

I have a strong understanding in tech, business and marketing. I start every project by understanding your business and customers before diving into design.

Design for people, not users

Strike a balance between aesthetics and functionality. Good micro-copy brings massive results. Let's build products with meaningful experiences that pay attention to design details.

Rachel How

Case Studies

Designing consumer-facing products

Rachel How


Malaysia’s first Livestream shopping app.
Rachel How


Snap, sell, buy clothes in minutes.
Rachel How


Meet new people around you.
Rachel How


eSports platform where gamers get paid to play.

Designing business-facing products & internal dashboards

Rachel How


Digitizing businesses with e-payments and growth tools.
Rachel How

Internal Tool

Project tracking tool with invoicing, payment request, CRM features.
Rachel How

CRM Dashboard

Customer Relationship Management tool with chat automation, sales, customer service, lead management.

Got a project? Let's talk.

I’m available on selected freelance projects and speaking engagements. My time (GMT +8) books quickly but I will get back to you within 3 working days. Thank you!

Get in touch ☕