The word ‘Kaizen’ means continuous improvement. Never settle for mediocrity—There's always room to make our designs better, one iteration at a time.
Humans, not users
Good design balances between aesthetics & functionality while showing empathy towards the user's emotions, behaviours, and jobs-to-be-done.
Details, details, details
The design details of a product reflects its brand. From spacing, typography, component sizing to micro-copy, each element should be meticulously crafted.
Subtle interactions, playful animations, and creative copy—Tiny design elements like these create magical user experiences.