Good design is invisible.
Strategic thinker crafting clean, effective designs that seamlessly blend user delight with business success.
My Design Principles
'Kaizen'
The word ‘Kaizen’ means continuous improvement. Never settle for mediocrity—There's always room to make our designs better, one iteration at a time.
Humans, not users
Good design balances between aesthetics & functionality while showing empathy towards the user's emotions, behaviours, and jobs-to-be-done.
Details, details, details
The design details of a product reflects its brand. From spacing, typography, component sizing to micro-copy, each element should be meticulously crafted.
Surprise!
Subtle interactions, playful animations, and creative copy—Tiny design elements like these create magical user experiences.
