I design delightful, minimal experiences your users will love.

I love designing products that makes people's lives easier. The products I've designed are used by millions of people across the globe.

My design principles

Great design solves a real problem.

I have a strong understanding in tech, business and marketing. I start every project by understanding your business and customers before diving into design.

Design for people, not users

Strike a balance between aesthetics and functionality. Good micro-copy brings massive results. Let's build products with meaningful experiences that pay attention to design details.

Case Studies

2019—2021

Experience Revamp of the Fave App

MAR 2021

Increasing app installs by 600% on Fave's new landing page

Designing consumer-facing products

MyMagnum App

Redesigning the app experience for Malaysia's #1 Lottery Platform. Designs are focused on gamifying the experience, delighting customers and customer loyalty.

Auction eCommerce App

Customers can bid on products, watch an auction & get real-time updates

Koiko

Rewards & Membership App

Floop

Malaysia’s first Livestream shopping app.

Thryffy

Snap, sell, buy clothes in minutes.

1Chance

Meet new people around you.

PlayerWan

eSports platform where gamers get paid to play.

Designing business-facing products & internal dashboards

FaveBiz

Digitizing businesses with e-payments and growth tools.

Pollen Seller Portal

A liquidation management system that connects sellers with buyers digitally to reduce waste.

Internal Tool

Project tracking tool with invoicing, payment request, CRM features.

CRM Dashboard

Customer Relationship Management tool with chat automation, sales, customer service, lead management.

Got a project? Let's talk.

I’m available on selected freelance projects and speaking engagements. My time (GMT +8) books quickly but I will get back to you within 3 working days. Thank you!

Get in touch!